About
I am an experienced Lead UX/UI Designer, with a background in creative direction, advertising, film/tv, development and photography. I Specialise in product-centric strategies within the digital realm. I am both creative and logically minded and frequently enrich my skills through self-learning and keeping up to date with the latest trends.
I regard myself as being multi-faceted, hardworking and deadline-driven with strong conceptual capabilities and an eye for detail.
UI/UX Designer & Web Developer.
Dream - Discover - Stay Curious
- Birthday: 28 October 1979
- Phone: +27 82 593 6963
- Email: heydra@gmail.com
- Freelance: Available
Skills
User Research, Experience Strategy, Interaction Design, Information Architecture, User Interface Design, Usability, Testing, Graphic Design, HTML, CSS, JQuery, Interviews, Surveys, Task Analysis, Rapid Prototyping, Content Analysis, Personas, Wireframes, Competitive Analysis, Experience Maps, Scenarios, User Journeys, Storyboards, Task Flows, Agile, Scrum
Resumé
Innovative and deadline-driven with 10+ years of experience designing and developing user-centered platforms
from initial concept to final, polished deliverable.
Professional Experience
UX/UI Designer & Developer
August 2018 - August 2020
Bidvest Group
- Determined the needs for ALICE and arranged for the required technical intervention.
- Checked websites regularly for functionality of elements and accuracy of information on pages.
- Validated code for proper structuring, security and compatibility with different browsers, devices or operating systems.
- Designed stunning visual and graphic images to use on multiple platforms, which boosted company recognition.
- User experience and user interface design and development.
- Building web interface and wireframe prototypes for ALICE as an auditing online software.
- Researching user experience across different platforms.
- Conducting user interviews to streamline user experience.
- User testing on all different platforms.
UX/UI Designer
May 2018 - June 2018
Hollard Insurance
- Short term project.
- User experience and user interface designer on multiple products for Hollard.
- Building web interface and wireframe prototypes of customer and broker portals.
- User interface design on parts of Hollard’s website.
- Researching user experience across different devices.
- User testing on all different platforms.
Freelancer
May 2017 - Present
Clients:Clockwork Media, Live Brand Innovators, IntelliLab, Ydisa, Tia Productions, Cool Class Kids, BBF, Red Peppa Recruiters and Heydra Gardens
Website Design:Ydisa, Tia Productions, Red Peppa Recruiters and Heydra Gardens
Product Photography:Malachi (Online Store)
Infographics:BBF
Logo Design:Cool Class Kids
UX/UI Designer & Web Developer
October 2017 - December 2017
Intellilab
- Maintained and added new features to MyBigStartup.com, aswell as developed the website for SAB MyBizTV.
Freelancer
August 2017 - October 2017 / March 2018 - May 2018
Clockwork Media
Worked in conjunction with account managers of Binastore, Exxaro, Dial Direct, Lafarge, LaLiga, LG, Microsoft, NBCU, SEACOM, Johnson Tiles and Tile Africa to develop high quality designs and layouts for internal and external campaigns, such as:
- Magazine adverts
- Brochures, newsletters and presentations
- Social media campaigns
- Signage
- Corporate identity and stationery (Binastore)
- General graphic design for internal use
Senior Graphic Designer
October 2012 - May 2017
Northpoint Architects
Worked in conjunction with project managers, architects and interior designers for clients such as: Tsogo Sun (Sun City, Gold Reef, Sun Coast, Silverstar and Garden Route), Jumeirah Al Naseem, Sumaysimah Private Palace and other hotels and resorts in South Africa, Dubai and Qatar. Provided proposal layout and design for million-rand corporate contracts under extremely tight deadlines.
- Brochures, newsletters and presentation layouts
- Graphic design of plans and elevations renders
- 3D modelling in sketchUp
- Signage
Senior Graphic Designer
September 2011 - April 2012
Homemark
Package design, product photography, advertisement mediums, product design, product concepts, web design, advert designs, logo design, brochures, corporate identity, magazine layouts, visual concepts.
Video Editor
July 2010 - July 2011
New Vision Pictures
Offline and online editing, colour grading as well as web promos for the following shows:
- Cream Cartel and Vixens for Vuzu TV
- FHM Calendar Special 2011
Mid-Senior Graphic Designer
November 2006 - December 2008
People In Graphics/Exhibitions SA
Advert designs, brochures, magazine layouts, visual concepts, corporate identity, stationery design, printing, repro.
- Olikol
- Aspen Pharmacare
- MerSETA
- HPCSA
Mid-Senior Graphic Designer
June 2005 - October 2006
Joint Aid Management
Advert designs, brochures, magazine layouts, visual concepts, stationery design, printing, repro.
Graphic Designer/Web Developer
September 2001 - April 2004
Obsidian Systems
Advert designs, brochures, magazine layouts, visual concepts, stationery design, printing, repro. Member of the team that started and maintained the project: Student Village. HTML, CSS, basic brochure website layouts.
Services
UX Design
Exceptional customer experience is more than just a beautiful interface or system.
UI Design
Create interfaces which users find easy to use and pleasurable.
Web Development
Design, build, optimise and maintain websites.
Graphic Design
Pleasant and visually stimulating experience across all platforms.
Video Editing
Online and offline video editing and short promo videos.
Social Media
Create marketing content to promote your brand or service.
Contact
Location:
Cape Town, South Africa
Email:
heydra@gmail.com
Call:
+27 82 593 6963