André Heydra


I am an experienced Lead UX/UI Designer, with a background in creative direction, advertising, film/tv, development and photography. I Specialise in product-centric strategies within the digital realm. I am both creative and logically minded and frequently enrich my skills through self-learning and keeping up to date with the latest trends.

I regard myself as being multi-faceted, hardworking and deadline-driven with strong conceptual capabilities and an eye for detail.

UI/UX Designer & Web Developer.

Dream - Discover - Stay Curious


User Research, Experience Strategy, Interaction Design, Information Architecture, User Interface Design, Usability, Testing, Graphic Design, HTML, CSS, JQuery, Interviews, Surveys, Task Analysis, Rapid Prototyping, Content Analysis, Personas, Wireframes, Competitive Analysis, Experience Maps, Scenarios, User Journeys, Storyboards, Task Flows, Agile, Scrum

HTML 100%
jQuery 50%
WordPress/Drupal/CMS 90%
XD/Sketch/InVision/Zeplin 100%
Illustrator 100%
Photoshop 90%
InDesign 80%


Innovative and deadline-driven with 10+ years of experience designing and developing user-centered platforms
from initial concept to final, polished deliverable.

Professional Experience

UX/UI Designer & Developer

August 2018 - August 2020

Bidvest Group

  • Determined the needs for ALICE and arranged for the required technical intervention.
  • Checked websites regularly for functionality of elements and accuracy of information on pages.
  • Validated code for proper structuring, security and compatibility with different browsers, devices or operating systems.
  • Designed stunning visual and graphic images to use on multiple platforms, which boosted company recognition.
  • User experience and user interface design and development.
  • Building web interface and wireframe prototypes for ALICE as an auditing online software.
  • Researching user experience across different platforms.
  • Conducting user interviews to streamline user experience.
  • User testing on all different platforms.

UX/UI Designer

May 2018 - June 2018

Hollard Insurance

  • Short term project.
  • User experience and user interface designer on multiple products for Hollard.
  • Building web interface and wireframe prototypes of customer and broker portals.
  • User interface design on parts of Hollard’s website.
  • Researching user experience across different devices.
  • User testing on all different platforms.


May 2017 - Present

Clients:Clockwork Media, Live Brand Innovators, IntelliLab, Ydisa, Tia Productions, Cool Class Kids, BBF, Red Peppa Recruiters and Heydra Gardens

Website Design:Ydisa, Tia Productions, Red Peppa Recruiters and Heydra Gardens

Product Photography:Malachi (Online Store)


Logo Design:Cool Class Kids

UX/UI Designer & Web Developer

October 2017 - December 2017


  • Maintained and added new features to, aswell as developed the website for SAB MyBizTV.


August 2017 - October 2017 / March 2018 - May 2018

Clockwork Media

Worked in conjunction with account managers of Binastore, Exxaro, Dial Direct, Lafarge, LaLiga, LG, Microsoft, NBCU, SEACOM, Johnson Tiles and Tile Africa to develop high quality designs and layouts for internal and external campaigns, such as:

  • Magazine adverts
  • Brochures, newsletters and presentations
  • Social media campaigns
  • Signage
  • Corporate identity and stationery (Binastore)
  • General graphic design for internal use

Senior Graphic Designer

October 2012 - May 2017

Northpoint Architects

Worked in conjunction with project managers, architects and interior designers for clients such as: Tsogo Sun (Sun City, Gold Reef, Sun Coast, Silverstar and Garden Route), Jumeirah Al Naseem, Sumaysimah Private Palace and other hotels and resorts in South Africa, Dubai and Qatar. Provided proposal layout and design for million-rand corporate contracts under extremely tight deadlines.

  • Brochures, newsletters and presentation layouts
  • Graphic design of plans and elevations renders
  • 3D modelling in sketchUp
  • Signage

Senior Graphic Designer

September 2011 - April 2012


Package design, product photography, advertisement mediums, product design, product concepts, web design, advert designs, logo design, brochures, corporate identity, magazine layouts, visual concepts.

Video Editor

July 2010 - July 2011

New Vision Pictures

Offline and online editing, colour grading as well as web promos for the following shows:

  • Cream Cartel and Vixens for Vuzu TV
  • FHM Calendar Special 2011

Mid-Senior Graphic Designer

November 2006 - December 2008

People In Graphics/Exhibitions SA

Advert designs, brochures, magazine layouts, visual concepts, corporate identity, stationery design, printing, repro.

  • Olikol
  • Aspen Pharmacare
  • MerSETA

Mid-Senior Graphic Designer

June 2005 - October 2006

Joint Aid Management

Advert designs, brochures, magazine layouts, visual concepts, stationery design, printing, repro.

Graphic Designer/Web Developer

September 2001 - April 2004

Obsidian Systems

Advert designs, brochures, magazine layouts, visual concepts, stationery design, printing, repro. Member of the team that started and maintained the project: Student Village. HTML, CSS, basic brochure website layouts.


UX Design

Exceptional customer experience is more than just a beautiful interface or system.

UI Design

Create interfaces which users find easy to use and pleasurable.

Web Development

Design, build, optimise and maintain websites.

Graphic Design

Pleasant and visually stimulating experience across all platforms.

Video Editing

Online and offline video editing and short promo videos.

Social Media

Create marketing content to promote your brand or service.



Cape Town, South Africa


+27 82 593 6963

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